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Creating Positive Change In Your World Using Motivational, Inspirational And Empowering Work Life Balance Strategies

Business Strategies For 2012 – Get More Customers, Make More Sales

There has never been a more crucial time to improve your skills to get more customers.

The economy is still flat and retail sales are low. You need more customers to make more sales and to make more profits.

Most businesses are still using the old and miss approach. Throwing a bunch of cash at a large target hoping somebody will buy something. Invariably their response rate is low or non existant and they fall deeper into the black hole.

Well there is a better way and it’s tried and true. I know one guy who sold over 13,000 ‘units’ in his business using this cheap but highly effective tool.

And now you can ‘steal’ this strategy and really explode your business.

Register today for our FREE Webinar held on Wednesday 18 January (US  time) or Thurs Australia time at www.40marketingtips.com

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Happy New Year 2012

May this New Year bring many opportunities to your way,
to explore every joy of life
&
may your resolutions for the days ahead stay firm,
turning all your dreams into reality
and all your efforts into great achievements.
Happy New Year to you & your loved ones.

 
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The 5 ‘Must’ New Year Resolutions For Social Media Dominance

By Mary Manzo

Do you work in social media? Then at least one of these New Year’s Resolutions should be on your list; commit to making these changes in 2012! To be in the social media industry means staying on your toes, set small goals that will lead to big changes.

Number One I Will Stop Automating

Tell yourself that you will make it personal this year and stop automating. This means getting rid of that Twitter DM (direct message) that everyone openly finds annoying and hates. A DM to new followers basically starts your relationship off on the wrong foot. You are saying, “You are just another Twitter follower in a sea of other Twitter followers so enjoy this meaningless message from me!”

There is nothing wrong with connecting your social network accounts so that one post goes to all; I mean we are only human! We can only do so much! But how you share shouldn’t be limited to one update, each social media account has a different type of community. Invest time in managing your social media presence.

Number 2 I Will Use More Video

As social media professionals, we understand the power of YouTube, now is the time to finally start leveraging this tool. Reach the world with video, YouTube offers this type of traffic:

  • Over 3 billion videos are viewed a day.
  • YouTube’s demographic isn’t limited with the average age of viewers ranging from 18 to 54 years old.
  • YouTube reach over 700 billion playbacks in 2010 which means users are watching videos over again.

Start a podcast or a YouTube channel with your own professional content.

Number 3 I Will Push Mobile

The hottest holiday gifts for 2011 were smartphones, tablets and e-readers. You should recommend going mobile to all of your clients. Whether it is developing social media campaigns through mobile applications or adding social media integrations to mobile sites.

Your mobile site should look and function as closely as your website to ensure that you are making those mobile connections.

Number 4 I Will Monitor my Social Footprint

If you haven’t developed this yet, start out with baby steps. Build your Google Alerts with Google Analytics, it is a very user friendly tool that helps build your ROI through social media.

A few other great tips for getting started: I love using bit.ly to shorten my links because it also shows clickability rates for each link you create. This allows you to monitor if your updates or posts are bringing enough of a call to action for users to actually make that click.

Use PostRank, a free social engagement aggregator that brings you data in real time. The tool was recently acquired by Google; a move that I am hoping will only strengthen PostRank as an analytics resource for the Social Web.

Number 5 I will be a Person!

Sometimes we spend so much time in the digital arena that we lose touch of our personal selves. This year, promise that you will commit time to getting out in the real world. Utilize your social communities as the middle man for facilitating new relationships outside of the Internet. Literally be social.

The irony in social media is how alienating it can sometimes be. Remember to experience every moment even if that means putting down your smartphone. I know that sounds agonizing, but I promise we can all do with some social media separation every now and again.

Have other ideas, share them with me! And cheers to a new social you in 2012!

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25 Things To Do To Get Out Of A Rut In 2012

By Randy Gage

Hope you’re having as much fun with this  creativity series as I am writing it.  And thanks so much for playing all out.  It’s been great to see so many fascinating and interesting comments each day.

We talked about  the neural pathways in your brain.  Here’s the fascinating thing about that:  You have tens of thousands of thoughts a day.  Unfortunately if you’re like most people, it is the same thoughts, day after day.  Scientists have discovered that many of these frequent thoughts you have over and over actually create ruts in the neural pathways of your brain.

The more creative you are, and the more diverse the stimuli you expose yourself to, the less ruts you will have.  And when you do specific things to foster the communication between the two hemispheres of your brain, this cultivates whole brain synchronicity that geniuses like Mozart, Edison and Einstein demonstrated so well.

Here’s a list of some fun, fascinating, and interesting ways to develop your creativity.  There is no particular order here, but a plethora of great ideas that help promote whole brain functioning and stimulate your creative powers.

  • Start wearing your watch on the other wrist.
  • Move your ring, keys, wallet, pager, and pen to a new place every day for a week.
  • Brainstorm 25 alternate uses for a toothpick.
  • Take a different route home every day for a week.
  • Count to 100 by 2s and 3s at the same time: 2/3, 4/6, 6/9, etc.
  • Count backward from 100 by 4’s.
  • Check the dictionary and learn five new words every day for a week.  (Or a lifetime.)
  • Do all the scrabble, jumble, Sudoku and puzzlers in the day’s paper.
  • Take a common object like a pencil, watch, or spoon and examine it in detail using all your senses.   Think how a five year old would view it.  And remember, there is no spoon.
  • Identify all the geometric shapes that you can see from where you are right now.
  • Sit in a new place for meals, meetings, church, or temple.
  • Strike up a conversation with someone you don’t know or would normally avoid.
  • Sleep on the other side of the bed.  Note what happens when you wake up.
  • Use your non-dominant hand to eat, brush your teeth, dial phone calls, etc.
  • Listen to and try to appreciate a different style of music then you normally do.  If you like country, try opera.  If you love classical, try hip hop.
  • Take regular “disengagement breaks” when you’re working on a project.
  • Journal and mind map using colored pen or pencils.
  • Buy a tie or scarf in a color you would never normally wear.
  • Decide what your drag name or porno name would be.  (No, I won’t be telling you mine.)
  • Write a limerick.
  • Go out to a restaurant and order a peanut butter and jelly sandwich with a chocolate milk.
  • Invent some unimaginable or impossible thing today!

Do these things and you’ll be creating many new neural pathways in your brain and spark up your creative juices.  Which is just in time for my annual “Night Before Christmas” poetry competition, which comes up on next post!  Watch this space…

Please share how doing any of these made you feel, and any other ideas that work for you.

P.S. to my Jewish readers, hope you are enjoying a joyous and wonderful Chanukah!

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